Public relations, image, communication and protocol
The Public Relations, Communication and Protocol Department and the Finance and Budget Cell of Brussels International strengthen the international visibility and image of the Brussels Capital Region by participating in international missions and events, such as world exhibitions, state visits, princely missions, etc., by hosting foreign delegations, by granting “image” subsidies and by communicating appropriately.
Public relations in Brussels
The Public Relations, Communication and Protocol Department of Brussels International plays a crucial role in representing the Brussels Capital Region on the various international stages. This department is responsible for coordinating the Region’s participation in world exhibitions, state visits, princely missions and other major international events. These activities strengthen the image of Brussels and position the Region as a dynamic and welcoming area.
Protocol
Its main mission is to welcome foreign delegations to Brussels and to organise and accompany official delegations and missions abroad. This service ensures that all protocol aspects are scrupulously respected, so that Brussels presents itself in a professional and welcoming manner.
Communication
The Public Relations, Communication and Protocol Department plays a key role in the Region’s communication and public relations. This includes developing and implementing strategies to give Brussels a positive image, both nationally and internationally. Through press releases, social media, a newsletter, events and other means of communication, Brussels’ image is actively promoted.
Image-enhancing subsidies
A particular aspect of Brussels International’s Finance and Budget Cell is granting subsidies for projects that enhance the image of the Brussels Capital Region. Organisations can apply for subsidies for events and initiatives that put the Region in a positive light. These subsidies aim to increase Brussels’ visibility and attractiveness, both in Belgium and abroad.